Here at Satori part of our job is to stay in sync with the interactive market and what new trends are happening, what are developing trends and what we see out there. I want to share this information with our clients and really interested parties.

Here is what I’m seeing this week:

Get Started with Email Newsletters by Michael Mayor

Focus your email newsletters and achieve your marketing goals with these easy steps.

(editorial) – This is especially relevant as I try to send out our first e-mail newsletter. It’s hard because I want to jump in but that pool looks a little cold.

In the Integrated Marketing Realm we have:

A Quick Guide to Integrated Marketing

What you need to know (and what you need to avoid) to get the most out of your marketing campaign across channels.

Contrasted with this article From Media Week on Ad Clients Mixed on Integrated Efforts

Ad Clients Mixed on Integrated Efforts

(editorial) – As consultants to our clients when we recommend an integrated approach for a brand or a concept, it makes the most sense to that situation. Except that we need to know the internal and external barriers that will either be present or need to be overcome. This is a good look at what’s in our way and how to get through it.

And finally I thought this was very interesting. MTV is forming a research company called Viewser Labs. They aren’t waiting for information to be pushed to them. From their article

“MTV says Viewser Labs will “examine and re-think every minute of viewers’ and users’ experiences across MTV’s multiple screens, from pods to programming to promo spots to product integration to commercial time and more.” The ultimate goal of Viewser Labs is to find new advertising opportunities, says MTV, beyond the 30-second spot and the banner ad.”

Check out the full article here