There is a phrase you will hear alot if you are in the internet industry.  ”Our site looks old, run-down, out-dated because we are too busy working on our client’s sites.”

It rarely is said by ad agencies because they make the time and usually have bandwidth and budget as they know something that internet companies (and this is a broad sweeping generalization) either ignore or don’t know.  Perception means something to a client who has never met you.

What I have learned is that even if it kills me, it’s time to get all my marketing ducks in a row.  I can’t have Cobbler’s Kids syndrome anymore.  Having a current site for myself and my company is crucial.  We need as everyone does to:

• list what we do accurately
• has the key-word driven search engine optimization
• good testimonials,
• a nice portfolio and
• call-to-action (what you want your user to do)

I don’t think web companies mean to let it go, but in an industry where overhead is rarely met in an increasingly commodity driven market, there is no work that is not billable.  And while it will pay off to have your marketing working for you, it’s not always easy to make that call.

Here’s to taking care of our marketing needs as well as our clients.