It’s a little dash of statistics, a dab of user experience, some experimentation, lots of research about what has worked in the past and for me, almost 15 years solid experience in the industry.  Trends come and go, recessions and booms rear their ugly head, code/browsers/search engines all change, expand and contract.  It’s all part of the game.

What stays the same?  Curiosity, love and passion about the possibilities the internet brings us.