I consult with a lot of companies.  Larger, smaller and one-person firms.  Small businesses have a soft spot in my heart because they are how it all begins.  A person with a dream, a good idea, a plan created something from nothing.  So I thought, I would put together what I would do, what I recommend and what I know for the small businesses.  You may need to still hire a web firm to help out, but with this knowledge you will be educated about the process.   Perhaps you can even take it and run with it.

Here is the outline of what this multi-post will entail:

1.  Domain Name / Hosting – registering domain, strategy behind the name and costs about putting your site somewhere

2.  Content Management System – You need one, why and what types there are out there

3.  Look and Feel – Yes the CMS comes first, design is crucial, how to get one good and reasonably priced

4.  Putting it All Together – tweaking, integrating it with social media/community-based marketing and features

5.  Promotion – techniques, tools and strategies

6.  SEO/PPC – This isn’t the last thing discussed – it’s so important it is mentioned in every part but this will be the wrap up and discussion of how and when Pay-Per-Click is a good idea.

Remember not all of this applies to every small business and it may be overkill for a one-person firm but it’s all good general knowledge about how and why and what to do.   As always, my e-mail  tina (at) thesatorigroup (dot) com  is open for questions or leave a comment and I’ll reply.

P.S. – I’ll go back and link these as I post them so there can be a starting point!